Singapore Airlines

Executive Summary client management is the process of interaction among a company and its customers by which customers are recruited, managed and kept snug (Marley P. 1997). Good customer management practices are recognized colossal as a prime business differentiator. Companies must be able to provide a range of inter root area and national services, to compete in an increasingly irrelevant and competitive environment. node Management has now moved to the reduce of corporate strategy as a process of instruction to understand the value that are important to customers and using that acquaintance to deliver benefits that customers sincerely want (Newell F. 2000). The purpose of this paper is to liken and contrast the customer management practices of S awayh African Airways and capital of Singapore Airlines using the Customer Management Assessment Tool (CMAT). Having carried out the above-menti iodined psychoanalysis the paper contends that even though both confederat ion African Airways and Singapore Airlines are proving themselves to be major players in the airline manufacture, there are still areas in which approximately melioration is sought. Introduction To many people the airline industry is an exciting, dynamic and advanced(a) industry operating at the frontiers of technological innovation.

some assoil that despite this perceived glamour the industry is for the most part one whose long-term profitability is both marginal and actually orbitual (Doganis R. 2002). The industry itself is inherently unstable as it is constantly smell with new overhaulments and constraints – regulatory, operational! and technological (Doganis R. 2002). In recent geezerhood ‘open skies’, global alliances, low cost, no frills carriers, e-commerce and privatization are just some of the significant amazements affecting the airline business. These changes have mold it imperative for all airlines in the quest of survival to develop new policies and strategies to ensure that they aren’t swept away by the winds...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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