Case Study Marketing

Question 1 : The TiVo Case Study1 . Main Problems : Although TiVo has been able to repair a loyal customer base subscribers , it is faced with any(prenominal) portentous problems . TiVo s customer base is reflective of less than nonp atomic number 18il percent of homes in the US with TVs . There is gum olibanum the repugn of progressing from a small customer loyalty base to a nap market , which is crucial for TiVo s survival as a operable business . This challenge is made quite hideous considering early(a) formidable competitors like satellite and cable TV providers , ReplayTV , and UltimateTV that be operating in the market place . contempt the substantial reduction in the price of the TiVo set from the starting models that exchange at 1000 , to current price of amidst 246 and 399 , it is still preceding(prenominal) 199 and is consequently considered pricey2 . Solutionsa . For TiVo to make significant inroads in to the mass market , it ask to forge partnerships with big players in the media like AOL and NBC who have the leverage and who can afford to forget the TiVo sets to subscribers at a discountb .

TiVo prides itself as an easy-to-use technology but in to penetrate the market and term of enlistment competitive , it must be able to offer discriminating edge technological innovations that sets it above the competitionc . TiVo needs to diversify its exchange strategies to include some discounts or rewards for existing customers wh o introduce sore customers to TiVoQuestion ! 2 : Aristotle s Ethos , Pathos , and LogosIn cogent communication Aristotle posited that three things are key - credibility (ethos , sensation ( compassion , and logic (logos . advertising mediums like billboards use a plow of catchy embellishments and thus focus more on the pathos in communication...If you involve to get a full essay, redact it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper