Emily Bronte s Wuthering Heights - 1693 Words

The Series of Unfortunate Events Emily Bronte, a highly esteemed and imaginative writer, is the mastermind behind the novel Wuthering Heights. When Bronte was very young, her mother passed away from a serious, untreatable sickness. After her death, Branwell, Bronte’s older brother, took care of the children (Pettingell). Her brother, a poet and painter, turned to an alcoholic and drug abuser was responsible for the children as they all grew up together. He was irrational and never treated Emily and her sisters the way they deserved (King). The turmoil inside of the Bronte family led to a lot of chaos and misfortune. The decisions that her brother had to make caused a direct impact on Bronte and her sisters because he was their caretaker.†¦show more content†¦When Mr. Earnshaw passes away, the abuse continues to worsen as Hindley gains possession of the Earnshaw manor, Wuthering Heights. Having the power over the estate and everything regarding the land, Hindley forces Heathcliff to be a servant in h is own home. â€Å"He drove him from their company to the servants, deprived him of the instructions of the curate, and insisted that he should labour out of doors instead; compelling him to do so harder as any other hand on the farm† (Kettle 118). After being forced to work in the fields with appalling conditions, Heathcliff escapes from Wuthering Heights and for the next three years, has no contact with anyone. Hindley’s life turns upside-down when his wife dies and he turns to alcohol and gambling to help dull his aching heart. Heathcliff now returns to the area with the thirst to get complete revenge on all who has done him wrong, beginning with his jealous alcoholic brother, Hindley. To start off his master plan, Heathcliff lends his brother money to â€Å"encourage† him with his gambling and alcohol addictions. Hindley ends up drowning in debt and is no longer able to own Wuthering Heights. Heathcliff is luckily there to take the land off of his hands. Hea thcliff is successful in getting revenge due to previous events between the brothers. The scaring and unfortunate childhood that Heathcliff endeavors, shapes his character in theShow MoreRelatedEmily Bronte s Wuthering Heights1167 Words   |  5 Pagesability to distinguish one person from the rest of the people. Emily Brontà «, author of Wuthering Heights, was a copy of her siblings and therefore used her extreme passion for learning and teaching to set herself apart from her siblings. In the novel, Wuthering Heights, Brontà « creates many similar characters but differentiate between them solely on their mental capacity. Growing up in a household of writers and artists, Emily Brontà « felt like a copy of her siblings and therefore used Gnosticism asRead MoreEmily Bronte s Wuthering Heights1384 Words   |  6 Pages Emily Brontà «Ã¢â‚¬â„¢s Wuthering Heights is not only one of the most widely read books in English but it also encourages different critical approaches. One of th e most interesting approaches is the psychoanalytical approach in this circumstance. Through the entirety of this book it is understood that childhood has an impact on adult life, â€Å"psychological history that begins in childhood experiences in the family and each with patterns of adolescent and adult behavior that are the direct result of thatRead MoreEmily Bronte s Wuthering Heights1814 Words   |  8 PagesTitle: Wuthering Heights Author: Emily Brontà « Date of Publication: 1847 Genre: Gothic Romance / Fiction Biographical information about the author Emily Jane Brontà « (born 30 July, 1818 | Died December, 19, 1848) was born in Thorton. She was one of six Bronte children; she kept to herself usually and was unusually quiet. In 1835 she briefly attend Miss Wooler’s school at Roe Head. Around 1837 Emily taught at Law Hill School. In 1842 she and Charlotte studied in Brussels. Historical information aboutRead MoreEmily Bronte s Wuthering Heights1182 Words   |  5 PagesHarsh, wild and unforgiving; the Yorkshire moors on which Emily Brontà « played, provided the backdrop and catalyst of turmoil in her most tragic book Wuthering Heights. Born in 1818 in rural England, Haworth she lived in the heart of these wild, desolate expanses which provided her an escape where she truly felt at home and where her imagination flourished. Along with her sisters and brother, the Brontà « children in their pastimes would often create stories and poems largely based on their playfulRead MoreEmily Bronte s Wuthering Heights1144 Words   |  5 PagesTitle: Wuthering Heights Author: Emily Bronte Main Characters (Protagonist/Antagonist), Title, Traits: Heathcliff: Antagonist, morose, cruel, vengeful, sullen, brought in by Mr. Earnshaw. Treated badly by Hindley, Catherine’s brother. He falls in love with Catherine and loves her after her death. Catherine nee Earnshaw Linton: protagonist of the story. She’s childish, immature, spiteful, ignorant and arrogant. Beautiful, free spirited, mischievous. In love with Heathcliff and she dies halfwayRead MoreAnalysis Of Emily Bronte s Wuthering Heights 1589 Words   |  7 PagesReading Analysis Wuthering Heights Tramel – 2nd period November 4, 2016 Introduction The self-consuming nature of passion is mutually destructive and tragic. The gothic Victorian novel, Wuthering Heights, was written by Emily Bronte and published in 1847 where Bronte challenges ideas of religious hypocrisy, social classes, gender inequality and mortality. Wuthering Heights was first ill received being too much removed from the ordinary reality in the mid-nineteenth-century; however, Emily Bronte’s novelRead MoreAnalysis Of Emily Bronte s Wuthering Heights 2133 Words   |  9 PagesKimberly Boots Ms. Loomis AP Literature and Composition 16 January 2015 The Meaning Behind It All Emily Brontà «Ã¢â‚¬â„¢s Wuthering Heights is not only one of the most widely read books in America, but it also encourages different critical approaches. One of the most interesting approaches is the psychoanalytical approach in this circumstance. Through the entirety of this book it is understood that defending oneself in different ways is a way to escape the stresses of reality. â€Å"Our unconscious desiresRead MoreAnalysis Of Emily Bronte s Wuthering Heights 3443 Words   |  14 PagesRRS Wuthering Heights Title: Wuthering Heights Publication Date: 1847 Author: Emily Bronte Nationality: English Author’s Birth/Death dates: July 30, 1818 – December 19, 1848 Distinguishing traits of the author: Emily Bronte, otherwise known as Ellis Bell, had many siblings growing up in the isolated town of Thornton, Yorkshire. One of which was Charlotte Brontà « author of the masterpiece, Jane Eyre. At the time of their publishment Jan Eyre was known as the superior book but over time Wuthering HeightsRead MoreThe Uncanny And Emily Bronte s Wuthering Heights1746 Words   |  7 PagesAssessment 1: Critical Commentary Freud’s The Uncanny and Emily Brontà ©Ã¢â‚¬â„¢s Wuthering Heights The principal idea in Sigmund Freud’s interpretation of The Uncanny theory centres around the Heimlich, translating to ‘homely’ and thus, what is familiar, and the Unheimlich, which is often translated to what is ‘Uncanny’ defined as ‘what is [†¦] frightening precisely because it is not known and familiar’ (Freud, 1919) or later described as something that is ‘secretly familiar which has undergone repression’Read MoreEmily Bronte s Wuthering Heights1215 Words   |  5 PagesEmily Bronte grew up in an oppressive society, being forced to learn in her own home and dealing with the deaths in her family, she felt the need to take control. In Emily Bronte’s Wuthering Heights, emphasis on the mistreatment of woman and the issue of control present themselves symbiotically. In the novel, the main female Catherine and the main character Heathcliff simultaneously unleash their darkest inner conflicts through various display s. Throughout the novel, it is evident that there exists

Pros And Cons Of The Exclusionary Rule - 1017 Words

In the United State we have many systems, like all others, it is separated the use of some irrelevant or untrustworthy evidence. The system that I am referring to and the one that we will be discussing in this paper is the exclusionary rule. It is the introduction of a good evidence, that it is obtained by a bad law enforcement, is most common in the United State than other countries legal system. To put it in other words, the exclusionary rule is controversial. Therefore, many experts say that it sets criminals free on minor points. In this paper, I will speak about the pros and cons of the exclusionary rule, how it is effecting the criminal justice system of the United State. In addition, I will speak and summarize the case of Pennsylvania Board of Probation and Parole v. Scott from 1998, this will be a great example of the exclusionary rule and the effects about them. Furthermore, I will show how this case was important with the Exclusionary Rule, and my opinion on the matter. Arguments are powerful in the United State on the pros and cons of the exclusionary rule. The exclusionary rule is a tool that is used to defend the Fourth Amendment. Is an individual most powerful tool. The exclusionary rule helps ensure the unnecessary search and seizure. Another pros will be shifts the burden of proof away from the individual. There’s a term used that it is powerful when it comes to the exclusionary rule will be â€Å"innocent until proven guilty†. They are guilty when you are beingShow MoreRelatedExclusionary Rule Pros and Cons1951 Words   |  8 PagesThe reason we have rules in life are simple, to keep order when there is chaos and to guide our behavior in a way that is acceptable by society’s standards. The reason we have laws and procedures to carry out those laws are simple as well, to keep the government from infringing on its citizen’s constitutional rights. If the government was to rid itself of the exclusionary rule, then it has the potential to be infringing on its citizens rights. The government could essentially walk into anyone whoRead MorePros and Cons of the Exclusionary Rule1538 Words   |  7 PagesARGUMENTS IN SUPPORT OF THE EXCLUSIONARY RULE Among the arguments in support of the exclusionary rule4 by its proponents are the following: 1. It deters violations of constitutional rights by police and prosecutors. A number of studies and testimonies by police officers support this contention. 2. It manifests society’s refusal to convict lawbreakers by relying on official lawlessness—a clear demonstration of our commitment to the rule of law that states that no person, not even a law enforcementRead MoreThe Evolution of the Exclusionary Rule1733 Words   |  7 Pages The Evolution of the Exclusionary Rule A Historical Analysis And How It Stand Today April Herald Criminal Justice Abstract From historical analysis, this work highlights key cases that have influenced the evolution of the Exclusionary rule and where it stands today. The purpose of this paper is to inform people of the importance of our constitutional rights, especially the fourth amendment when concerning a criminal prosecution. The exclusionary rule is set in place to ensure justiceRead MorePacker s Model Of The Criminal Process3125 Words   |  13 Pagesenforcement agencies possess should be limited to prevent official oppression of the individual. The constitutional rights of the defendant being tried aren t just measly technicalities and the criminal justice authorities should be held accountable to rules, procedures, and guidelines to ensure equality and regularity in the justice process. The criminal justice process should act as its own checks and balances system, which would consist of a series of impediments that act as procedural safeguards whichRead MoreMinimum Tolerance Policies : Zero Tol erance, Zero Education1879 Words   |  8 Pagesbecause the quote says that there is a direct correlation of students suspended are often funneled into the criminal system. Some pros of zero tolerance policies are that suspending and expelling bad children is that because bad children break rules it doesn’t matter what rule was broken or why just that there â€Å"should [be] some type of consequence† (Morin, The Pros and Cons of Zero Tolerance Policies). Which that would be relevant and would work if the things students did were extremely bad like bringingRead MoreSearch and Seizure Essay2432 Words   |  10 Pagesa crime has been or is being committed with probable cause a warrantless search may be conducted. Another important part to the fourth amendment is the exclusionary rule. This rule makes it clear that any evidence seized during an illegal search or violation of the fourth amendment not admissible during a criminal trial. The main goal of this rule was to deter police officers from violating suspects constitutional rights. The forth amendment grew from the experience of the colonials dealingRead MoreUse and Application of the Zero Tolerance Policy in American Schools1773 Words   |  8 Pagesto mandate the application of pre-determined consequences of violation of stated rules. These rules may pertain to a number of issues; drugs, bullying, theft, and corporal punishment. This report will review and explore the various uses of the zero tolerance plan and its applications throughout schools in American society. There will be a study on the effectiveness of zero tolerance, an outline of the pros and cons of its usage, an evaluation of a case scenario as it pertains to the utilizationRead MoreDiversity Management1945 Words   |  8 Pagesothers to bring up those subjects, even in the form of complaints. The more open and authentic the dialogues that take place, the easier it becomes to promote change. Search for behaviors of exclusion. Whether exhibited by yourself or others, many exclusionary behaviors are unintentional—or even wellintentioned, such as assuming a working mother would refuse a weekend travel assignment. Constantly seek out and eliminate such behaviors. Create an environment of advantages. Small, unintentional inequalitiesRead MoreDiversity Management1955 Words   |  8 Pagesothers to bring up those subjects, even in the form of complaints. The more open and authentic the dialogues that take place, the easier it becomes to promote change. Search for behaviors of exclusion. Whether exhibited by yourself or others, many exclusionary behaviors are unintentional—or even wellintentioned, such as assuming a working mother would refuse a weekend travel assignment. Constantly seek out and eliminate such behaviors. Create an environment of advantages. Small, unintentional inequalitiesRead MoreStudy Guide5838 Words   |  24 Pagesthe Declaration of Independence and the Constitution? John Locke The writings of John Locke, a British philosopher of the Enlightenment period, had a profound influence on the Founding Fathers. What was the colonists’ primary complaint about the rule of the British Crown? The American colonists’ primary complaint was that they were subject to heavy taxes from the British Crown. Which of the following was a component of the Coercive Acts? Establishment of martial law, the requirement for the

Segmentation and Targeting for DSO

Question: Discuss about the Segmentation and Targeting for DSO. Answer: Introduction The Darwin Symphony Orchestra (DSO) is an orchestra by a group of enthusiastic Australians. The groups uniqueness as an open as well as an important resource in the society has produced great performances in distant areas in the midst of variety in programs, which is enjoyed by different people. Some of these people are B2C customers or B2B clients. This paper endeavors to identify the target market for the event manager in DSO. Segmentation and Targeting To start with, there is more than one way to segment a market. The marketing manager at DSO may differentiate customers on the basis of demographic variables (including gender, age, income, as well as literacy levels), geographic variables (including state, place, and neighborhood kind), psychographic variables (consisting of attitudes, critiques, interests, and values), and behaviors (together with media conduct, buying frequency, brand or logo loyalty, and channel utilization). Segmentation schemes at DSO have emerged as quite sophisticated, the use of advanced statistics and several variables. For instance, Sandra (2011) makes use of geographic, demographic, and behavioral information to divide consumers into its unique segments. The DSO marketing manager may discover whichever variety of segments makes the most sense for his/her enterprise. Consumer segment included children/parents, players of instruments, classical music enthusiasts, tourists, and students. Segmenting the marketplace on the premise of gender results in two segments, however the DSO manager could need to refine his/her phase definitions via including other variables. Continuous variables like age normally deliver upward thrust to a few or more segments, such as younger, grown-ups, and aged, and then he/she could combine these or different variables to create even extra segments. Moreover, DSO could target the business segment included tour companies / cruise ships, businesses with brand values that match those of the DSO, event ticket sellers, hotels, and schools. Marketplace segmentation is the division of a mass marketplace into identifiable and distinct groups or segments, each of which has common traits and wishes and show comparable responses to advertising and marketing actions. Via this method, precise segments may be decided on and advertising plans evolved to fulfill the needs of the capacity customers in these chosen segments. This is commonly known as B2C marketing. The development, or identity of segments may perhaps be seen as possibilities and, as Geoffrey (2011) propose, an employer with confined assets desires to select simplest the fine opportunities to pursue. Segment Evaluation (B2C potential market of DSO) The manner of market evaluation and assessment leading to planned strategies designed to satisfy prescribed and measurable goals is nicely installed. It is far argued that this method permits finite resources for use efficaciously as they could be directed towards markets, which maintain, doubtlessly, more price than other markets. Wastage of sources is decreased and, importantly, the STP manner permits organizations to define the large context inside which their strategic commercial enterprises and products are offered (David, 2013). Segmentation in a market and the choice of the precise target market segments to target are essential components of a sturdy advertising plan. Whilst examining the potential audience to identify key segments, a marketing manager at DSO specializing in event management consciously selects an appropriate audience, he/she will attempt to appeal to the business. The marketing intention is now not simply filling seats or getting humans to stroll within the door, but attracting the proper people (the middle class) with the proper message through the right media at the right time with the right product on a proper rate. The middle class is large, distinct, and accessible in addition to being sufficient for DSO in terms of size. A marketing-manager at DSO decides on the goal of advertising and marketing, he/she concludes that a few prospective target audience are important than others. Apart from all and sundry may additionally strike a few as a volatile and debatable strategy. Nevertheless, while target advertising succeeds, he/she does not simply promote tickets. An events manager in charge of marketing builds a tough and delighted target market that values the artistic product provided, and continues returning (Jack, 2015). Every other phrase for segmentation is grouping. While searching for segments of an ordinary audience, or the possible target market, a marketing manager is attempting to find comparable target, which is in some manner different, yet distinct from everyone else. For a section to be significant for the advertising strategy, the manner in which individuals are similar should relate to the employer or inventive product. The intention in marketplace segmentation is to appeal to every groups precise needs and hobbies in much the identical way it could if the marketing manager has been meeting and speaking to one character at a time. As soon as marketers started out to use TV as a prime advertising medium, they realized that mass communication ought to direct itself to a specific goal client or it is lost within the clutter. Nowadays, probable audiences are besieged with statistics all over the place (Al Ries Jack, 2011). The classic definition of B2C marketing is that marketplace segmentation helps to see and recognize audience members as individuals, to identify their wishes and more efficiently speak the methods they could gain from what is provided (Enis Cox, 2010). Equipped with this information, a marketer will make it easier to expand innovative advertising and marketing strategies that reach and encourage the target, making the maximum of promotional assets. (approx. 520 words) Segment Evaluation (B2B potential market of DSO) Enterprise market comprises all of the businesses that buy items and offerings to apply for generating other products and services that consecutively are rented, sold, or supplied to others. Additionally it is retailing and wholesaling corporations that gather goods for motive of reselling or renting them to others at a profit. Nevertheless, this definition remains narrow as the standpoint. The potential enterprise marketplace of DSO includes clients who are institutions like hospitals and charities and all levels of government. Moreover, government agencies are one of DSOs biggest clients in terms of size (Schwarzkopf, 2012). Enterprise shoppers commonly buy in order to growing their profits eventually, institutional customers have the same worries however they may be centered on offering an adequate surplus. There are most effective two primary approaches to boom earnings for DSO: improve sales or decrease costs. B2B market targets can be accomplished by means of increasing performance or shopping lower-price products/offerings. Occasionally business customers dealing with DSO additionally buy to avoid penalties from government regulators (Stephen, 2014). Business-to-business markets are characterized in a number of ways that makes them very exclusive to their clients. In DSO, B2B markets have a greater complex choice-making unit: in various households, even the maximum complexity and high profile purchases are limited to the small family unit, even as the acquisition of objects along with meals, garments and cigarettes usually includes just one individual. Other than low-fee, low-risk gadgets including paperclips, the choice-making unit in organizations is a long way complex. The acquisition of a bit of plant system may contain technical experts, purchasing specialists, board participants, manufacturing managers and health and safety specialists, every of these participants having their personal set of (no longer constantly obvious) priorities (Cano, 2012). Business-to-business (B2B) advertising is one of the fastest growing fields of advertising. A B2B advertising company focuses on building relationships and corresponds by advertising and marketing sports (In recent times, focus of advertising and marketing has shifted from tangible things to intangibles such things as talents, facts and expertise. Business-to-business marketers of DSO are emphasizing on ongoing relationships and connectivity with the customers but some gaps can still be discovered. The same B2B advertisers in DSO are drifting away from their fundamental theme, high quality that may be executed with the assistance of creating value and offers. Lack of inner advertising would purpose loss of dedication within the personnel, which may be dangerous to the business enterprise and might result in bad performance springing up from inferior carrier offerings and increased expenses (Dendai, 2013). Organizations such as DSO will have a tendency to work on growing superb relationships on the subject of B2B advertising and marketing where the primary goal is to construct a long time relations. There is little significance in development of relationship in B2B advertising and marketing (Ellson, 2014 B2C Target of DSO The DSO marketing manager should target classical music enthusiast simply because this is a big market in terms of size. Moreover, it is distinct, accessible and stable with the DSOs strategic orientation using concentrated or customized targeting strategies. According to Ed Shaw (2012), today's customers are more educated and engaged than any time in recent memory, and organizations must meet their requests to remain aggressive and significant. Mass displaying is turned out to be less compelling since clients expect customized, constant interchanges from brands. Furthermore, undifferentiated advertising just does not work for brands' differing market segments. Organizations must utilize individualized advertising endeavors to stay associated. With the assortment of channels customers can use to discuss and collaborate with brands, advertisers have entry to a goldmine of purchaser data (Urde Koch, 2014). DSO also promotes social events; get-togethers incorporate birthdays, weddings commemoration gatherings, kids' gatherings, reunions, and so forth. They may choose to deal with every one of these occasions or to represent considerable authority in at least one of them. Many people who utilize occasion organizers for these sorts of gatherings are in the center to upper-wage levels and have some extra wage, however no extra time. Such customers are probably going to live in rich rural areas. (approx. 170 words) B2B Target of DSO The marketing manager has the potential to target tour companies and/or cruise ships due to increased tourist arrivals in Australia. Moreover, it is accessible, distinct and stable and matches with DSOs strategic orientation. Additionally, DSO provides offerings to corporate clients. They cannot be going after the "social-event market" that is an opportunity marketplace area of interest in occasion making. The company client is a corporation that contracts with DSO to plan and usually host an occasion for the organization. Agencies will be turning to DSO to devise the occasions because it is cheaper for a professional organization to devise the event. This is the case due to the fact the third party does just occasion planning on the way to plan and host the occasion correctly. The company does not have extra those who can be taken far away from their day-by-day jobs, nor time to invest in a rare event. Large corporations normally use their occasion planning offerings for company retreats. Typically, a larger corporation may be described as one with more than 51 employees. Smaller corporations from time to time will utilize such a provider like DSO for events, but it is the bigger businesses that commonly have the budget for this interest. For product launch occasion planning, DSO can service businesses of one of a kind size. Typically, the corporations that use this carrier can be product based agencies, however they are also able to provide to other corporate who preference to announce a new service that they're presenting. Business to business (B2B) segmentation is centered on the association and the individual purchasers. Large-scale segmentation depends on the attributes of associations and the more extensive buying settings they manage. It presumes businesses will display comparable examples and requirements, reflected by their same purchasing conduct. There are three hierarchical attributes, which are size, area and utilization rate. For the most part, the extent of an association can have any kind of effect in providers and obtaining (Smith, 2011). Positioning and Customer Behavior Positioning in a market means choosing an advertising blend that is most appropriate for an objective market segment. The position of an item is the entirety of those properties ordinarily perceived by the shoppers its position, quality, amount, the sort of individuals, qualities, shortcomings, dangers, and so on. "An item's position is the way potential buyers see the item", and it is communicated relative to the position of the contenders. Positioning is a platform for the brand. It encourages the brand to get past the psyche of the objective customer bunches. The position of a brand must be persistently monitored, kept up, and oversaw (Joe, 2011). The event manager at DSO could learn a few lessons about positioning in order to attract a wider audience. Regardless of how precisely advertisers can portray a segment and comprehend the advantages customers inside it look for, that segment is helpful just in the event that it is a decent match with the item promoted. Item positioning is the methods through which advertisers look for the correct fit between an item's genuine or seen benefits and the advantages looked for by at least one-purchaser segments. References Al Ries and Jack T. (2011) Positioning: The Battle for Your Mind, McGraw Hill Professional Cano C. (2012) The Recent Evolution of Market Segmentation Concepts and Thoughts Primarily by Marketing Academics, Analysis and Research in Marketing (CHARM), Boca Ranton, FL, AHRIM David Ogilvy (2013) Ogilvy on Advertising, Knopf Doubleday Publishing Group Dendai P. (2013) How to Position Your Brand, Advertising Age, pp 113-115 Ed Shaw (2012) The Romance of Marketing History, Proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Boca Ranton, FL: AHRIM, pp 16-18 Ellson T. (2014) Culture and Positioning as Determinants of Strategy, Personality and the Business Organization, Palgrave Macmillan UK Enis, B. and Cox, K. (2010) Marketing classics: a selection of influential articles, Boston, Allyn and Bacon Publishers Geoffrey K. Moore (2011) Crossing the Chasm, HarperCollins Publishers Jack T. (2015) Positioning is a game people play in today's me-too market place. Industrial Marketing: 5155 Joe K. (2011) Positioning Cuts through Chaos in the Marketplace, Advertising Age, p. 52 Marc de Swaan Aron (2011) How Brands Were Born: a Brief History of Modern Marketing, The Atlantic Marketing Insider (2016) Evaluating Market Segments, Online: https://targetmarketsegmentation.com/target-market/secondary-target-markets/ Moutinho, L. (2012) Segmentation, Targeting, Positioning and Strategic Marketing, Strategic Management in Tourism, Moutinho, L. (ed), CAB International, 2000, pp. 121166 Rossiter, J. and Percy L. (2015) Advertising Communications and Promotion Management, N.Y., McGraw-Hill, pg. 159 Sandra B. (2011) International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets, Springer Science Business Media, p. 26 Schwarzkopf, S. (2012) Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, CGR Working Paper, Queen Mary University, School of Business and Management Centre for Globalization Research London Smith C. (2011) The Segmentation Era Cometh, Advertising Age, pp 35-36 Stephen R. Fox (2014) The Mirror Makers: A History of American Advertising and Its Creators, University of Illinois Press. pg. 324 Urde, M. and Koch, C. (2014) Market and brand-oriented schools of B2B Marketing, Journal of Product Brand Management, vol. 23, no. 7, pp 478-490

WordPress Web Hosting Company - How to Choose One

In many ways, the process of choosing a WordPress web hosting company is similar to  picking the right partner. Make the wrong decision and you may  find yourself facing a stressful separation somewhere down the road, after investing all of that time and money into making things work (or not, as the case may be).Fortunately, it is possible to  boil down the factors of choosing a WordPress web hosting company into four key areas, helping you  to pick a hottie over a dud with relative ease.In this post, we reveal the four key factors that  we believe makes for a great WordPress hosting company. By the time were done, youll know exactly how to find the best host for your needs.Lets get straight to it! SiteGround offers a variety of pricing options to suit all needs.Furthermore, youll need  sales and support  teams that are willing to take the time to recommend specific hosting packages depending on your requirements, as well as informing you  when its time to consider up grading to accommodate your growing website.The best way to determine whether a host fits the bill is to look for variety in their hosting packages, check whether they make a WordPress-specific mention among their descriptions, and finally, check  if they offer free consultations to help you  find the right  plan.2. SecurityAnyone who spends time working with computers understands just how important web security is. There are regularly new stories of big sites getting breached and leaking the private data of thousands of people, so it may seem difficult to understand how small WordPress sites cope.Fortunately, there are plenty of hosting providers that  understand clients require robust security measures. These hosts will build in a number of server-level protections to keep your site secure.To identify whether a WordPress web hosting company can be considered secure, you should keep an eye out for the following tells:Do they offer firewall or Distributed Denial of Service  (DDoS)  protection systems?Do they offer to help you set up SSL certificates?Do they provide automated backup solutions for your site?Have they ever exposed customer information during security breaches?While you can easily determine the first three points by taking a good look at a hosts feature list for each plan, the final suggestion does require you to do a little googling on your own. If one of the companies that youre eyeing has been careless with their security in the past, its a good sign you should be looking elsewhere.3. SupportIdeally, every WordPress web hosting company should provide their customers with top-notch timely support while serving them a nice cup of coffee. Sadly, thats not always the case.To avoid lots of frustrating nights spent troubleshooting, youll want to find a host that employs support staff who are knowledgeable with WordPress. Experienced support staff should have no problem identifying (and helping you fix) common WordPress errors such as the white screen of death, internal server errors, compatibility issues, and  a whole host of others when they arise.To  identify whether a host can provide you with WordPress-specific troubleshooting, first look for a  hosting provider marketing itself specifically towards WordPress users – that way, its more likely they will offer related support services. However, its not always the case, so another good way to gauge a hosts WordPress-specific support is to look through their help documentation:An example of a decent WordPress support section.If the WordPress web hosting company youre considering provides its users with substantial documentation and WordPress-specific advice, youre probably in safe  hands.If youre looking for a shortcut to great WordPress support, our recent hosting survey showed that Flywheel, Kinsta, SiteGround, and WP Engine have the most WordPress-proficient support teams. Here are the full survey results.4. ReputationAny hosting company thats been around long enough will have made a reputation for itself – either good or bad. This is fantastic news for anyone looking  for a WordPress web hosting company, since nearly any option you might consider will have a trail of customer reviews.While you can glean a lot about a service from its  website and the kinds of plans on  offer, theres no better way to measure a company than by having the chance to see whether its  customers are satisfied.  The best kinds of reviews will often discuss  the quality of the different services on offer, what a particular host is  doing right, and where theyre dropping the ball.Instead of looking for review sections directly on company sites – which will naturally  be biased towards positive reviews – we recommend checking recent comparison articles or diving into the results of our recent WordPress hosting survey. It turns out that peoples experiences differ a lot based on the specific hosting company they use ( for example, the top-rated company in the survey got 4.9/5, while the lowest rating was only 3.0).ConclusionWhile choosing a bad WordPress web hosting company could be  the stuff of nightmares, you have more information  than ever available  to help you make the right decision. There are online reviews, host comparisons, helpful videos, and hundreds of articles devoted to distilling the process down to its core steps.All you need to do is keep these simple criteria in mind when looking for a host, and youll pick a winner every time:Scalability: Your WordPress site needs room to grow.Security:  A potential hosting provider must take every reasonable step to protect your data.Support: Your chosen host should provide you with top-notch support at every turn.Reputation:  A WordPress web host should have  a solid reputation within  the WordPress community.And if you want to get a headstart on finding hosts that match those criteria, make sure to check out our take on the be st WordPress hosting providers.Do you have your own criteria for choosing a potential WordPress web hosting company? Share them with us  in the comments section below! How to choose #WordPress #hosting? 4 key factors explained